Barnes & Noble announced today that it’s launching new apps on iOS (and Android and Roku) for its Nook Video service. The service offers a catalogue of HD movies and TV shows available to purchase or rent, and also lets users view their previously purchased Nook and UltraViolet-enabled movies and TV shows. The launch of the apps on new platforms comes following the company’s announcement in June that it was moving to cut its losses with its Nook tablet line and focus only on its e-readers.

The free Nook Video app is available to download on iPhone and iPad now.