The third generation of the Bang & Olufsen E8 true in-ear wireless headphones have been announced, more than doubling the battery-life from 16 hours to 35 hours…

In addition, both size and weight have been reduced.

Finally, there are now four microphones in place instead of two, for better performance on phone calls and improved transparency mode.

The Bang & Olufsen E8 is a significantly pricier option than AirPods, at $390, but should offer notably better sound quality as well as a more compact form factor and a stylish leather wireless charging case.

We’ll be bringing you a review as soon as they are available, with the launch date set for February 14.

Building on 94 years of sound engineering excellence, Bang & Olufsen engineers have optimized the sound performance by implementing a new bass port that lets air flow in and out of the acoustic chamber. This allows the drivers inside Beoplay E8 to move more freely and produce a greater and more precise bass output. Users can also download Beoplay App to tweak the sound through the ToneTouch visual equalizer: drag around the dot between four areas to seamlessly change the audio experience accordingly, pitch to change the soundscape or use the presets to make quick adjustments […]

With the latest technology, including Bluetooth 5.1, Beoplay E8 offers a fast setup and a flawless user experience, whilst the battery consumption is kept at a minimum. ACC and aptX codecs ensure pure and clear wireless sound in iOS and Android devices.

If you can live with the 16-hour battery life, the previous generation is now available at close to a $100 savings.