Joe and Anthony Russo explain the importance of the spoiler ban for Avengers: Endgame. Helming two of the most secretive projects in the Marvel Cinematic Universe (the other one being last year’s Avengers: Infinity War), the directing duo went to great lengths to ensure that there were no inadvertent narrative leaks for the twin Avengers sequels. The films’ cast has continuously talked about their experience working on the project, and how even they were given limited information, including not getting full scripts or getting fake ones. This was a major talking point for both movies, especially leading up to their respective releases.

Taking it to the next level, the Russos even released a personal plea to the public not to intentionally spoil the movies after seeing Infinity War and Endgame. They made a compelling case about this, and for the most part, the scheme was effective, unless someone actively sought out story details. Now, the directing duo opens up about why it was so important for them to actually send out a mandate with regard to spoiler bans in these blockbusters.

Speaking with THR, Joe and Anthony talked about how the internet culture effects people’s moviegoing experience, especially with  spoiler heavy flicks such as Infinity War and Endgame. Knowing this, the Russos say that the spoiler ban give the public a guideline with regard to being mindful of other people who hadn’t seen the films.

Two weeks after Endgame’s Los Angeles premiere, the spoiler ban finally lifted, but according to the Russo Brothers, if it was up to them, it would’ve extended to a third week just to make sure that everyone who wanted to see the film had ample time to catch it on the big screen. Sadly, they didn’t have any choice regarding the matter, and while they chalk it up to a timeline set by journalists, it also had something to do with the long-delayed Spider-Man: Far From Home trailer that leaned on Endgame’s biggest spoiler: Tony Stark dies in order to guarantee that Thanos won’t ever come after the universe again, at least in the main MCU timeline. Moving forward, the directing duo says that they expect at least a two-week no spoiler window for films “vulnerable” to sensational headlines.

Joe: “This is the environment we live in now. We can’t control the internet. It’s its own monster. Whether there’s malicious intent or compulsive intent to reveal story points of pop culture content, we wanted to make sure that we asked for a level of decorum in how all of that was dealt with.”

Anthony: “We certainly respect the idea that when you see a film, you want to discuss it, you want to talk about it, you want to share your experience. And that’s a really important part of the process. But it’s trying to establish a window where people are given the opportunity to see the film.”

Part of the joy of watching movies (or TV shows) is the hope that they’ll offer fans something that they’ve never seen before, but if they’re tipped off before even getting the chance to see it on the big screen, it significantly impacts their cinema experience in a bad way. A huge reason why Infinity War and Avengers: Endgame have become memorable films is the unexpected twists and turns in their narrative. Marvel Studios was able to pull off both films because they worked hard to make sure that secrets were preserved until the films rolled out. In an ideal world, fans don’t need to be reminded of basic movie-watching etiquette, but it also doesn’t hurt to do this once in a while.

More: New Spider-Man: Far From Home TV Spot Features the Creation of Peter’s New Suit

Source: THR

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